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Fortnite: Promotional Ice Cream Van Across Europe

Fortnite: Promotional Ice Cream Van Across Europe

Tasks:

  • ‘Pimp’ ice cream van
  • Source 10,000 Fortnite branded tubs of strawberry ice cream
  • Recruit & train promotional staff
  • Deliver the van and ice cream stock to Cologne for the Gamescon event
  • Move the van around the city over 4 days and distribute ice cream to ‘gamers’ entering and leaving the arenas.
  • The activity was repeated in Paris