Fortnite: Promotional Ice Cream Van Across Europe

27 Aug Fortnite: Promotional Ice Cream Van Across Europe

Tasks:

• ‘Pimp’ ice cream van
• Source 10,000 Fortnite branded tubs of strawberry ice cream
• Recruit & train promotional staff
• Deliver the van and ice cream stock to Cologne for the Gamescon event
• Move the van around the city over 4 days and distribute ice cream to ‘gamers’ entering and leaving the arenas.
• The activity was repeated in Paris