27 Aug Fortnite: Promotional Ice Cream Van Across Europe
- ‘Pimp’ ice cream van
- Source 10,000 Fortnite branded tubs of strawberry ice cream
- Recruit & train promotional staff
- Deliver the van and ice cream stock to Cologne for the Gamescon event
- Move the van around the city over 4 days and distribute ice cream to ‘gamers’ entering and leaving the arenas.
- The activity was repeated in Paris