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27 Nov Mateus Rose: Promotional sampling & retail at food festivals
Managing multiple events across the UK from start to finish:
- Through the line initiative which integrated Mateus’ presence at Foodies, the UK’s largest Food Festival, with complementary in-store activation
- We devised and co-ordinated a Quid Pro Quo on-pack offer between Foodies and Mateus. This promoted Foodies’ events across 500,000 bottles and rewarded Mateus purchasers with free access to Foodies
- Across 7 festivals, Mateus reached over 200,000 food orientated consumers
- Sampled Mateus to over 30,000 visitors
- Signed up record numbers of followers to their Instagram page, sponsored ‘Influencers
- Picnics’ at the events and secured a mutually beneficial sales arrangement with Castello cheese